The Platform Dilemma
You only have so much time between clients. Where should you spend it?
Instagram: The Portfolio
Instagram is your digital business card. It's where potential clients go to see your finished work. Focus on:
- High-quality, well-lit after photos.
- Stories showing your personality and salon vibe.
- Reels for transformations.
TikTok: The Discovery Engine
TikTok is for reach. It's less about perfection and more about education and entertainment. Use it to:
- Share quick tips ("How to wash your hair properly").
- Show behind-the-scenes mixing (ASMR).
- Reach a younger local demographic.
Verdict
If you want high-ticket color clients, optimize your Instagram Grid first. It builds trust faster.
